Aave | User Privacy & Security Policy

Welcome to the privacy policy of Aave. We value your trust and believe in complete transparency regarding the information we collect, how we use it, and the choices you have regarding your personal data. This Privacy Policy explains, in comprehensive detail, how we collect, process, store, and protect any information you provide to us through our online store. Our practices comply with standards applicable in the United States, including the requirements of the California Consumer Privacy Act, as well as other relevant state and federal privacy laws and best practices regarding data security and the usage of cookies. The policies set forth herein are effective as of 02.03.2025 and are subject to periodic changes. We urge you to review them carefully and regularly.

Data Collection

At Aave, we may collect a variety of information when you visit our website or make a purchase. The types of personal data we collect include, but are not limited to, the following:

  • Personal Information Provided by You: This includes your name, email address, mailing address, phone number, payment information, and any additional details you provide when creating an account, placing an order, or engaging in customer support.
  • Technical Information: Our systems automatically collect data relating to your device and usage of our website. This may include your IP address, browser type, operating system, time zone settings, and the details of your visit such as pages viewed, links clicked, and search queries.
  • Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your browsing experience (see the Cookies section below for further details).
  • Transactional Information: Records of your transactions on our site, including details of purchases, shipping information, and communications related to your orders.

The collection of this information is aimed at ensuring that we provide you with a seamless and personalized shopping experience while maintaining the security and integrity of our services.

Use of Your Personal Data

Your privacy is of utmost importance to us, and we use the collected data primarily to:

  • Facilitate, process, and fulfill transactions made through our website.
  • Enhance and personalize your shopping experience by tailoring product recommendations and offers based on your previous interactions with our site.
  • Communicate with you regarding order confirmations, updates, promotional offers, and other customer service-related matters. We take care to ensure that such communications are relevant to your interests and are sent only with your consent, where applicable.
  • Improve our website’s functionality, develop new products or services, and analyze usage trends to further enhance the service we provide.
  • Comply with legal and regulatory obligations, including those relating to record retention, taxation, and, where applicable, the provisions of the California Consumer Privacy Act.
  • Monitor and improve the security, performance, and operation of our site, including detecting and protecting against potential fraud, security breaches, and other harmful activities.

We will treat your personal data with the highest level of confidentiality, and all processing of personal data is conducted in accordance with relevant privacy and data protection laws and regulations.

Data Sharing and Third-Party Disclosure

We understand that the sharing of your personal information is a sensitive matter. We undertake not to sell, rent, or lease your data to any third party unless required by law or under circumstances that will be explained to you below:

  • Service Providers: We may share your information with trusted third-party service providers that help us operate our website, process transactions, analyze data, process payments, and deliver marketing communications. These service providers are mandated to protect your data and are prohibited from using it for any purpose other than providing services to us.
  • Legal Requirements: We may disclose your personal data if required to do so by law or in the good faith belief that such disclosure is necessary to comply with a legal obligation, to protect and defend our rights and property, or to protect the personal safety of our users or the public.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction. In such a case, you will be notified of any change in ownership or use of your personal data.
  • Aggregated or Anonymized Data: We might also share or disclose aggregated or anonymized information, which does not directly identify any individual, for statistical or analytical purposes.

Any third parties who receive your data through these channels are legally obligated to ensure that it is kept secure and used only for the purposes specified.

Your Privacy Rights and Data Access

In line with U.S. data protection regulations, particularly the California Consumer Privacy Act (CCPA), you have a number of rights regarding your personal data. These include:

  • Right to Access: You have the right to request details about the personal data we hold about you, the purpose of its collection, and the manner in which we use your information.
  • Right to Deletion: You may request that we delete any personal data we have collected about you. We will process such requests in line with applicable legal requirements and may retain certain data as required by law.
  • Right to Correct: If you believe that any personal information we maintain about you is inaccurate or incomplete, you may have the right to request correction or completion of such data.
  • Right to Opt-Out: Where applicable, you might be able to opt out of certain marketing communications. Future communications will respect your preferences, and data used for targeted advertising will be adjusted accordingly.

To exercise any of these rights, you may be required to verify your identity. Rest assured that all such requests will be addressed promptly and in accordance with applicable legal guidelines.

Data Security Measures

We take your security seriously and have implemented a comprehensive set of technical and organizational measures to protect your personal data. These safeguards include data encryption, regular software updates, secure data storage, and restricted access to personal data. Access to your personal data is limited to those employees or agents who require it for the performance of their duties and who are subject to strict confidentiality obligations.

While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security. In the event of unforeseen breaches or unauthorized access, we will promptly notify affected users and cooperate with any regulatory bodies to mitigate the impact.

Data Retention and Deletion

Your personal data is processed and stored only for as long as it is necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. The duration for which your data is held may vary based on the type of data and the nature of your interactions with our website. For instance:

  • Transactional and order-related information is retained for as long as required to manage your purchase history, address any disputes, or comply with statutory obligations.
  • User account information may be kept for the duration of your membership or as long as it is needed to provide ongoing customer support and to improve our services.
  • Analytical and usage information is aggregated and anonymized over time, reducing the risk of personal identification.

You may request the deletion of your personal data at any time. Upon receiving your request, we will evaluate it and, unless there is a compelling legal reason to retain the data, proceed with deletion in a timely manner. Please note that even if you choose to delete your data, certain information may be kept in anonymized form for legitimate business or analytical purposes.

Changes to This Privacy Policy

Aave reserves the right to update or modify this Privacy Policy at its discretion. Any changes will be reflected on this page and will be effective immediately upon posting. We recommend that you periodically review our Privacy Policy to stay informed about how we are protecting your information. Major updates will be accompanied by prominent notifications on our site.

Your continued use of our website after any modifications constitutes your acceptance of the revised policies. If you have any concerns regarding any modifications, please contact us immediately so that we may address your issues.

International Data Transfers

While our primary operations are based within the United States, data may be stored or processed in data centers located in different jurisdictions for efficiency and redundancy purposes. All such transfers are conducted in compliance with applicable data protection and privacy regulations. We maintain safeguards to ensure that your data receives the same level of protection irrespective of where it is processed.

Miscellaneous Provisions

This Privacy Policy constitutes the entire agreement regarding your personal data and supersedes all previous understandings or agreements, whether written or oral, relating to the subject matter herein. Should any provision of this policy be found invalid or unenforceable under applicable law, such provision shall be modified or severed to the minimum extent necessary so that this Privacy Policy shall otherwise remain in full force and effect.

We encourage you to frequently review this policy to be informed of how we protect your privacy rights. If you have any questions about this Privacy Policy or our data practices, please reach out to us through the appropriate communication channels available on our website.

Conclusion

The security and privacy of our customers are of paramount importance at Aave. Our comprehensive Privacy Policy has been designed to clarify our data processing activities and ensure that you are aware of your rights and the measures taken to protect your information. By choosing to interact with our online store, you acknowledge that you have reviewed, understood, and agreed to be bound by this Privacy Policy.

Thank you for placing your trust in Aave. We remain dedicated to providing a secure, transparent, and user-friendly experience. Should you have any feedback or additional questions regarding our privacy practices, please do not hesitate to contact us.

This policy is effective as of 02.03.2025 and will be updated as needed to reflect evolving regulatory requirements and business practices. We appreciate your continued support and assure you that your personal data is managed with the upmost care and respect consistent with best industry practices.

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